You probably might have heard this a lot, but website speed is critical to your overall sales conversion. Remember, your website is not a luxury. It is a sales conversion machine. Below is a summary of five things that slow down your website.
- Large image size, gifs, and Videos
- Poor Server
- Poorly written code
- Too many third-party integrations like plugins and Modules
- Uncompressed or Unzipped assets
Large image size, gifs, and Videos
Images, gifs, and videos are integral components of websites these days, but they could be disastrous if not used efficiently. Avoid using large size images, gifs, and videos (self-hosted) at all costs.
One of the first things we advise our clients on is server quality. Building a sales conversion website or business-oriented website on a poor server is catastrophic. Apart from limited bandwidth, there are limited server resources and assets to accommodate the functionalities of the website.
Poorly written Code
Too many third-party integrations like plugins, and modules
These days most websites are built on CMS and hosted platforms. As a result, integrating certain functionalities (cost-effectively) would require the use of plugins and modules. For custom-built sites, it could be APIs.
Avoid using too many and poorly built modules, plugins, and APIs.
Uncompressed or Unzipped assets
When a user visits your website, it prompts the server to deliver the webpage, which has associated files. The bigger the files associated with your webpage, the slower it loads. Use Gzip, which can be found in most server panels, to compress all the web files on the server. The use of Gzip should be one of the first things you do after building or designing your websites.